Have you ever gone to a restaurant that has a 10-page menu? There are so many great choices and it can be incredibly hard to choose. If you’re like me you likely ask the waiter what they recommend. I have even made a bit of a game out of it, asking if they were stuck on a desert island and could only have one meal while stranded there which one would they bring?
That restaurant example is the reason why content curation has become so important these days. There is a huge amount of content available to people. Do a Google search on ‘Leadership Coaching’ and you will get 16,600,000 results, probably more by the time you read this. Athena has well over 100 microlearning video lessons available on the subject of coaching. We live in a time where the rate of new content produced has far outstripped our ability to absorb it. NYU Professor Clay Shirky stated that “there is no such thing is information overload. There is filter failure.”
What learners need is not more content, but the right content.
We have been speaking with human resource development professionals for years, discussing the idea of relevance. More and more Athena is working with customers, both portal and content license holders, to help find the best content for their organizational competencies or other initiatives. Learners are extremely busy and they want to know that the information they are receiving is important for their jobs or life at home.
Relevance is truly critical in full day training programs, but it’s also important with Just-in-time, bite-sized learning where providing lessons that are not focused on the learners’ objectives will quickly have them tuning out. Today learning professionals need to be less of a librarian and more of a concierge, guiding people to the right information.
By becoming a content curator learning and development professionals can reduce costs, save people time and greatly increase engagement. Show them what you want them to learn and set the context – tell them why.
Want to learn more about content curation? Give us a shout. We’re always happy to provide ideas.